Understanding the value of a mature brand in COPD for physicians and patients
A leading pharmaceutical company had a unique challenge. One of their old respiratory products continued to sell well long after they stopped supporting it. We helped them understand who was using the product and why, and how they could cost effectively build their revenues further.
Understanding health system expert approach and sentiment around care in respiratory health
A large pharmaceutical client with a significant respiratory portfolio was interested in better partnering with experts in US health systems. They ask us to find a representative group of in-house experts and identify opportunities, drivers, and barriers to partnership.
Evolving manufacturer strategies to engage with US hospital systems on a local level
A large pharmaceutical company needed to reorganize their US hospital sales force to better address the changing dynamics of hospital systems. We gathered insights in three pilot markets to improve their sales approach to better reflect the interests of their organized clients.
Mapping the patient journey in COPD to identify opportunities for a medical nutritional portfolio
A professional and consumer nutritional company sought new opportunities for nutritional supplementation. They identified COPD as an area of unmet need, but knew little about the disease and its treatment. We mapped the patient pathway and facilitated two top level workshops to identify opportunities for them to pursue.
Mapping the orthopedic patient pathway
A large medtech company wanted to improve the effectiveness of a common orthopedic procedure in order to better position their products with payers. We mapped out the patient pathway for the procedure and highlighted areas where they could partner with payers, patients, and providers to add value.