Our approach to pricing
At Medis Consulting, we like to do a lot of pricing analysis. Price is one of the key things in launching a product that you can really get wrong. You can also get it right, but exactly right is a difficult thing to ever know. We are not experts at highly quantitative, statistically tested pricing…
Read MoreLaunch plans should be complex and messy
At Medis Consulting, we believe that pharmaceutical launch plans are messy and complicated. Anyone who tells you otherwise either doesn’t understand how complicated healthcare delivery is, or is selling a limited solution that they want to claim addresses everything. To begin with, the list of stakeholders that determine success is long and varied. The ‘big…
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