The value story is parallel to the brand story, and needs to have the same rigor and care in its development.  We follow a systematic process in developing the value story and value messages.

We are also experienced in producing Value Dossiers (aka GVD or CVD), payer materials, and payer communication strategies.  Payers are a unique audience and can be more evidence driven than clinicians themselves, but they have the same responses to cohesive and well supported messages.