PRICING
The price of a product or service is the simplest and most challenging aspect of it's value. Price too low and you risk losing out on substantial profits, or even creating an untenable selling situation. However, price too high and you can be blocked from access and could face a PR nightmare in an era of ever greater sensitivities.
Medis Consulting has refined a number of qualitative, semi-quant, and quantitative methodologies to define your appropriate price point, whether it's gauging a price range to plan early asset development, or establishing precise WAC and discount price.