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Case Study: Understanding health system expert approach and sentiment around care in respiratory health
Problem
Our client sought assessment of health system expert opinions in the treatment of COPD and asthma with respect to its specific product portfolio and how health systems may seek to partner with industry.
Solution
- We leveraged client-generated information to develop an ideal screener, discussion guide, and stimuli focused on health system experts, including Quality Directors, Pharmacy Directors, and hospital C-suite personnel
- We then recruited and interviewed all 25 experts, then analyzed and synthesized primary research results
Outcome
- We provided assessments and insights for how different groups of experts (e.g., Medical Directors, Pharmacy Directors, Quality Directors) viewed COPD and asthma treatments within their respective health systems
- We then translated these insights into segmented, actionable strategies for our client in the COPD and asthma space