Asset Strategy and Investment / Branding and Positioning / Commercial Strategy / Insight Generation / Lifecycle Management / Market Access Strategy / Market Landscapes / Patient Journeys / Pricing / Value Story Development / Workshops and Brainstorming /

Case Study: Market Opportunity Map (MoM) in prostate cancer

Problem

Our client was looking to plan several potential product launches into the prostate cancer market and needed an up to date understanding of it’s key issues and opportunities

Solution

  • Internal interviews with key internal stakeholders to understand the current knowledge base in the business
  • Secondary research on treatment patterns, competitive activities, and prescribing habits in key markets of interest
  • Primary, qualitative research with physicians and patients to assess the current approach to treatment and identify the emotional journey patients experience
  • Workshop with key client stakeholders to review findings and refine market understanding

Outcome

  • A clear and concise MOM detailing the challenges, opportunities and key issues in prostate cancer treatment
  • A core foundation of physician and patient insights
  • Clear engagement in, and buy-in to the strategy process from the core markets