Asset Strategy and Investment /
Branding and Positioning /
Commercial Strategy /
Insight Generation /
Lifecycle Management /
Market Access Strategy /
Market Landscapes /
Patient Journeys /
Pricing /
Value Story Development /
Workshops and Brainstorming /
Case Study: Market Opportunity Map (MoM) for acute myeloid leukemia and myelodysplastic syndrome
Problem
Our client sought to develop a clear and aligned view of the current and future market opportunity in AML and MDS. Their goal was to build market understanding and gather the data necessary to inform strategic decision-making
Solution
- We conducted interviews with key internal stakeholders across multiple functions to ensure alignment on strategic intent between us and the client; and to rapidly build understanding of known market facts
- Sequentially, we conducted an in-depth secondary research phase to develop a complete view of the market landscape in terms of unmet needs, market segments, market trends and the competitive landscape
Outcome
- Provided insight into the key trends, issues and opportunities for both AML and MDS, including highlighting differences between geographies and patient segments
- Identified implications for the client company and made strategic recommendations that the client subsequently followed